Numerous reasons spanning personal satisfaction, self growth, and expanding your areas of influence, can run into the dozens.
The commercial side of having a Personal Brand could be as long, (it is) however, we’re going to round them up into 3 key buckets.
5 FACTORS THAT CONTRIBUTE TO YOUR PERSONAL BRANDS TRADING AS A CURRENCY
- Reach in terms of follower count. 10k followers is ground zero.
- Degree of engagement among follower count.
- Quality of your content.
- Your Name/Recognition/Skills.
Please consider that monetising your personal brand further includes things like your Distribution Fee, Consulting Fee, Execution Fee. Those assume you have a relatively strong following/engagement.
If you’re thinking this is for you, then perhaps “Building a Personal Brand Using Thought Leadership: what, how, how much” is a worth while read.