Meaningful ROI from Marketing

<16 weeks: Strategy, Tools, Execution, Performance!

We have been resolving the Meaningful ROI from Marketing <16 weeks for b2b firms with <50 employees for about 100 years now. Funny what happens when you are that persistent. We have a rich experience of what works, what doesn’t and eventually a methodology that works.

This phase looks very different than the phase that sees you going from 1 to 10, or 10 to 100. 

Going from Zero to 1

Zero to 1 is unknown, inert, and many times overwhelming when you aren’t quite sure where to begin, never mind the fact that you have various degrees of dislike for marketing in general. 

When your first real kick at marketing starts here in the zero to 1 phase, you want a map to follow that feels good, is generating evidence of working sooner than later and provides for a marketing ROI that you feel proud of. 

Methodology that continues to reap results

The TABTF S.T.E.P.

Strategy​​

This is where we bring complete clarity to you, your firm, the market with the highest probability of realising your commercial goals and the best possible starting point for you.

We typically resolve this clarity inside 3-hours.

We also resolve the sales funnel, the database of high value leads and the big creative idea that will make up the back bone of your marketing activity.

Tools

We need a foundation with which your empire can be built on.

The tools may be tweaked, created or brought together to ensure you have your marketing house in order for the marketing activity that will run on top of it.

Execution

3 to 6 meaningful touchpoints inside 12 weeks is the core of this activity.

The wrapping for this is using all of those tools you now have in place to support the 3 to 6 meaningful touchpoints with that specific target audience.

Performance

Performance begets opportunities. We can support you in a few of those areas:

1. Find, Hire, Onboarding your very own marketing department of one.

2. Sales. While we are a marketing shop through and through… we firmly believe marketing and sales are joined at the hip. We understand the marketing funnel portion that plugs and plays into the sales funnel portion. How to identify and define prospects, marketing qualified leads, sales qualified leads and how to close.

3. Websites, Events, Personal Branding, new markets, new products.

Client Testimonials

What they say about us

Marketing Menu

3hour Marketing Plans

and any and all marketing strategy support

Market Research

Primary and Secondary. This informs at least 80% of your marketing activity.

Database of High
Value Leads

We can build the database of 200 prospects for you that we use in the 12 weeks of 3 to 6 meaningful touch points. 

Sales Funnels

plan, design, build, refine.

Lead Generation activities

identify and cultivate potential customers

Websites

that are far more Sales Tool and a lot less boring old brochure

Podcasts

Highly engaging alternative to video

Branding

create unique name and image

Sales Funnel Optimization

the most worthy pursuit of your marketing

Sales Collateral

Plan, Design, Copy

Social Media Plan

Profiles, Content

Thought Leadership

Plan, Content

Media Assets

From podcasts, video, design and blog posts

Creative

Workshopping with the team

Training

Your in-house people to take over

Inbound

marketing activities

Channel

Partner activities

Content Marketing

promote your brand and stimulate interest

And our raison d’etre has been, is and will continue to be

Minimum Viable Campaigns inside 16 weeks to get you meaningful results

While we can do 17++ things, we’ll have pick the 3 or 4 from this list that together make up the best possible Minimum Viable Campaign for you.